How many times have you looked frantically for a business card filed away in your purse or wallet for badly needed contact information?
Business Cards are still important business tools…even in this digital/wired age.
Despite the steadily growing importance of digital databases, where all your important contact information is just a few keystrokes away, millions upon millions of people still use printed business cards.
If you have a business, they are still de rigeur.
With that in mind, what is the best business card for you and your business?
There are a few basics to keep in mind here.
One, of course, is cost. With today’s low cost desktop printers, you can pretty much launch your home business with a few nicely designed and relatively inexpensive “home made” cards.
Here are 5 tips on how to make your business card work for you:
1) Let’s start with the selection of the right paper.
Card or cover stock for your laser or inkjet printer is available at your nearest office supply store, paper store or from online paper merchants. The choices range from pre-perforated multiple/detachable cards on a single sheet to more higher-end stocks with polished surfaces (coated). The keyword here is perceived value, or what kind of impression your card will make on those who receive it.
The rule here is simple: the thicker the stock, the better the card looks and the greater the “perceived value” on the part of the recipient.
(to be continued)
